Editor’s Note: This story was updated on Dec. 21, 2017.

Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign.

St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course.

Click here to see a full-screen gallery of 2016 Coca-Cola holiday images.

The brand brings a touch of holiday cheer to the campaign’s Norman Rockwell-meets-Instagram aesthetic with a look that feels both familiar and fresh, Coca-ColaDesign VP James Sommerville explains. The images – shot this summer in Brooklyn, Manhattan and upstate New York by Guy Aroch and Anna Palma – complement Coke’s 2016 holiday TV commercial by celebrating the unsung heroes who go the extra mile to make the season special for those around them.

Click here to read the full article and click the link for a full-screen gallery of 2016 Coca-Cola holiday images.