The Minority Business Awards is an annual awards event in Birmingham, AL. These awards aim to bring together the creators, innovators and leaders in our community and to honor them for their commitment to greatness. More specifically, it seeks to celebrate “the spirit, creativity and resourcefulness of Birmingham’s brightest minority business leaders, students, and young professionals.”

The awards covered a range of categories, including automotive, medical, young professional, justice, entrepreneurial, and diversity, among others. After being named a finalist for the Diversity Leader award alongside Carnelle Howell at GPS Educational Services, Pam Cook of Coca-Cola Bottling Company UNITED, Inc. prevailed! The award was presented by Mi Pueblo Supermarkets.

Pam’s Background

Cook became the director of Multicultural Marketing and Community Affairs at Coca-Cola Bottling Company UNITED in December of 2018. Before serving as director, Cook took a role in 2014 as a media and promotions manager in the Central Region’s Marketing Department at Coca-Cola UNITED. Across her career, Cook has gained around 20 years of experience in public relations and media industries, including radio, television, and broadcast.

As director of Multicultural Marketing and Community Affairs, Cook oversees marketing and community relations initiatives that support minorities across Alabama, the Florida Panhandle, t

he Tennessee Valley area and parts of Georgia. She also invests a significant amount of energy in partnerships with Historically Black Colleges and Universities (HBCU’s), continuing work that Coca-Cola United has been proud to engage in for decades.

“We are so pleased that Pam was recognized for her leadership, outreach and the innovative ways she works with our diverse and multicultural stakeholders and customers,” said Linda Sewell, corporate director of Community Relations and Communications for Coca-Cola UNITED. “She is a great role model for others, and we are proud she is part of the Coca-Cola UNITED team.”