Director of Multicultural Consumers & Communities
Walter Body has been a part of the Birmingham Coca-Cola Bottling Company family and the communities in which it serves since 1977. He has held many roles and responsibilities; from his early beginnings as a summer helper on the delivery truck, to Sales Center Manager for the Birmingham Home Market Department, to Consumer Segmentation Manager. Currently, he serves as Director of Multi-Cultural Marketing and Consumers. In this role, Walter is responsible for developing marketing programs to provide the right beverage portfolio to meet the needs of their diverse consumers and customers. Additionally, Walter assists in developing and implementing programs to optimize Coca-Cola UNITED’s investments in the health and growth of the communities in which they serve.
Walter believes that he stands on the shoulders of other African-Americans who paved the way for him to earn an education, have the opportunity to contribute to the growth of Coca-Cola UNITED, and strive to be a positive influence in the community.
As a native of Birmingham. He attained a Bachelor of Arts degree from Miles College and his Pre-Certification in Project Management from Capstone Development. He is married to his best friend, Vanessa Falls and they have four adult children, Dr. Candace Body Williams, Tiffany Turner, Courtney Turner and Cory Body.