Coca-Cola launches “Anywhere In the World” The Coca-Cola Anthem for the London 2012 Olympic Games!
Track Features GRAMMY Award Winner Mark Ronson and 2011 Mercury Prize Nominee, Katy B
“Sport is music in the way that it has so many different natural rhythms…when I was recording the athletes I wasn’t really thinking of them in terms of athletes performing a sport, I was thinking of them as people in an orchestra.” Mark Ronson
LONDON, ENGLAND – MAY 11 2012: Mark Ronson and Katy B perform ‘Anywhere in the World’, the Coca-Cola song for the London 2012 Olympic Games, to celebrate the launch of the single at an exclusive Coca-Cola gig.
Fusing the sounds of sport and music. Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign launched globally today. Available for purchase online, the exclusive track is the centerpiece of the brand’s Move to the Beat™ campaign.
Move to the Beat™ is designed to bring teens closer to the Olympic Games and to sport in general by engaging them through a fusion of two global teen passions – sport and music. Drawing inspiration from London’s musical heritage, the campaign combines London music with Olympic sport in an effort to connect young people to London 2012.
Click below to watch the exclusive Gig!
