January 14, 2013
Today, our Company launches an unprecedented campaign to help America beat one of the most serious issues of our day – obesity. This will require community, business and government leaders to come together more than ever before. As a leader in our industry and a partner in our communities, we have an important role in this effort to find meaningful solutions.
In a series of new advertisements, we’re using our marketing expertise and scale to educate people about the importance of making informed choices and balancing “calories in” with “calories out.” We’re also telling people about all that we’re doing to help them lead active, healthy lives – including putting calorie counts on the front of our packages, replacing full-calorie sparkling beverages in schools with more diet and light options, offering more than 180 low- and no-calorie choices and supporting vital physical activity programs like America is Your Park, Triple Play and many others.
Beginning this week, two national TV commercials will share our message in a whole new way:
- A two-minute piece, titled, “Coming Together,” debuts tonight on national cable news networks including MSNBC, CNN and FOX News. It reminds Americans that we’ve been taking action to deliver more choices and clearly communicate the calorie content of all our products. Click here to watch the spot now.
- A second spot titled, “Be Ok,” will debut on American Idol this Wednesday, Jan. 16. The spot makes it perfectly clear right up front that a can of Coca-Cola has 140 calories. It also encourages people to be mindful of the calories they consume from all sources and to have some fun burning them off. Tune in to FOX at 8 p.m. ET with your family and friends to catch the premiere.
These innovative ads reinforce that we take seriously our commitment to help fight obesity. Our efforts don’t stop there. We will continue to educate, innovate and take action to help people lead active, healthy lives. For example, our industry is now implementing the Calories Count™ Vending Program and our Foundation will expand the Coca-Cola Troops for Fitness program to key cities across the country in 2013.
Overcoming obesity won’t be easy, and it will take all of us working together. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.
As Coca-Cola Ambassadors, we can all make a difference by spreading our Company’s positive message far and wide. Please share our new TV ad and details about our initiatives with your friends, families and social networks. We’re in this together, and we should be incredibly proud to work for a Company that is leading the way.
Katie Bayne | President, North America Brands Coca–Cola North America
Sonya Soutus | Senior Vice President, Public Affairs and Communications,Coca–Cola North America