Coca-Cola UNITED

“Share a Coke” this summer

 

Share a Coke … Americans can now get on a first-name basis with their bottle of Coca-Cola, Diet Coke and Coke Zero.

 

This summer, Coke is swapping out three of its iconic logos on 20-oz. bottles for the 250 most popular first names among American teens and Millennials. “Share a Coke”, which first launched in Australia in 2012 and has since rolled out in more than 50 countries, invites fans to find their names — and the names of family members, friends, coworkers and people they’d like to know better — on bottles of Coke, Diet Coke and Zero across the U.S.

“Summer is the perfect time to get together with others and share moments of happiness over an ice-cold Coke at barbecues, sporting events, family reunions, amusement park outings and other gatherings,” said Stuart Kronauge, senior vice president, sparkling brands, Coca-Cola North America. “Now, enjoying a Coke with your name on it and sharing the occasion with someone else makes these moments even more special.”

Shareable 1.25- and 2-liter bottles will sport group names like “Family” and “Friends”, and colloquial nicknames like “BFF,” “Star,” “Bestie,” “Legend,” “Grillmaster,” “Buddy” and “Wingman” will appear on 12-oz. cans. The terms will express each brand’s individual personality.

“Share a Coke” packaging will roll out nationwide in June and will remain on the shelves through August. The campaign will come to life online and via social media, too. Starting Thursday, fans can visit www.shareacoke.com to personalize virtual bottles and share them with friends via Facebook, tumblr, Twitter and Instagram.

By using the #ShareaCoke hashtag, consumers can share their stories and photos for the chance to be featured on interactive Coke billboards across the country. And anyone with the free Coca-Cola Freestyle mobile app can scan a QR code on the fountain dispenser’s touch screen and send a friend a coupon for a $1 off a 20-oz. Coke.