“ChattaNew Year”, December 31, 2014:  Chattanooga, Tennessee, home of the world’s first bottle of Coca-Cola, will ring in a refreshing 2015 in style by launching Chattanooga’s iconic Coca-Cola bottle at the official countdown.  This is the first ever drop for the 12 foot tall LED-lit Coca-Cola bottle which will occur at the original location where Coca-Cola was first bottled.

“Our partners with Double Tree Hotel met with Chattanooga Sales Center Manager, Brad McCawley and I, regarding a unique opportunity.  The Double Tree is going to host a New Year’s Eve Party… ChattaNew Year.” said Rick Hansard, Marketing Director, Chattanooga Coca-Cola. “Instead of having a Ball Drop to bring in the new year, they asked if we would consider providing a 10-12 foot-tall illuminated Coca-Cola Contour Bottle. We quickly agreed.  Chattanooga Coca-Cola, in tandem with The Coca-Cola Company, have embraced the opportunity. Since Chattanooga is the site of the world’s first Coca-Cola Bottling operation, and in continuing in our rich heritage of community involvement, it is an honor to partner with the city of Chattanooga in this fun endeavor.  What is so cool is 2015 will be the 100^th Anniversary of the Contour Bottle!”

Staff Reporter Barry Courter, Chattanooga Times Free Press writes . . . “Chattanoogans will have two new ways to ring in the new year this year, and both will involve a special homage to the city’s history and will include a special Coca-Cola bottle drop at midnight.

DoubleTree Chattanooga, in partnership with Cumulus Media, will host ChattaNew Year, a celebration that will focus on “all things Chattanooga.” There will be a ticketed VIP event inside the hotel with tickets costing $50 for VIP admission and $30 for general admission.

There will also be an outdoor family-friendly event running concurrently that will be free and open to the general public.

“We will have a kids zone,” said Robin Derryberry of Derryberry Public Relations.

“We’ll have tons of giveaways and music will be provided by one of the Cumulus radio stations.”  (Click here to read full article and event details!)

Chattanooga Coca-Cola Bottling Company is a division of Coca-Cola Bottling Company UNITED, headquartered in Birmingham, Alabama.