The Essence Festival, known as “the party with a purpose”, is an annual music festival which started in 1995 as a one-time event to celebrate the 25th anniversary of Essence, a magazine aimed primarily towards African-American women. It is the largest event celebrating African-American culture and music in the United States.  Locally referred to as the Essence Fest, it has been held in New Orleans, Louisiana every year since 1995 except for 2006, when it was held in Houston, Texas due to Hurricane Katrina. It features artists simultaneously performing on a main stage as well as four standing-room only superlounge stages.  It’s a don’t miss it event!!!

And Birmingham Coca-Cola and Walmart is offering you a chance to WIN Essence Festival event passes for the festival, July 2-5, in New Orleans, Louisiana!

There will be 3 winners receiving one pair of tickets ($900 value).  DON’T MISS THIS CHANCE!

Local contest is sponsored by Birmingham Coca-Cola and participating Walmart stores.  To see other cool kinds of promotions previously offered by Coca-Cola, click the tag below “Register To Win.”

REGISTRATION AVAILABLE:  To June 15, 2015

Must be 21 years of age or older to register. Random drawing occurs on or about 6.26.2015.  No more than one winner per household.  All decisions of the judge(s) are final.  Winner(s) will be notified by phone.  Proof of identity and age required.  Odds of winning depend upon the number of total entries.  Employees of Coca-Cola UNITED and each of their immediate family members and/or those living in the same household are not eligible.  By accepting the prize, winner agrees to release Coca-Cola UNITED, it’s subsidiaries and Coca-Cola hold harmless against all claims, damages, losses, expenses, and liability arising out of acceptance/use of prize. By accepting prize, winners agree to permit photo or videography, where winner is identifiable, on digital or print platforms and release all rights toward compensation, royalty, or information from the use of photo or videography.