COCA-COLA AND COKE ZERO SALUTE THE UNIVERSITY OF ALABAMA’S COLLEGE FOOTBALL NATIONAL CHAMPIONSHIP

Celebrate the Crimson Tide’s victory with Collectible Championship Cans

Tuscaloosa, AL January 12, 2016 – Coca-Cola and Coke Zero™ are raising a toast to The University of Alabama as Crimson Tide fans celebrate their team’s college football national championship win.

In honor of The University of Alabama and the dedicated fans who cheered their team to victory, Coca-Cola and Coke Zero are releasing special 12-ounce championship cans. Available in limited-edition six-packs, the cans are emblazoned with The University of Alabama’s logo and celebrate the team’s outstanding 2015 championship season.

“Coca-Cola and Coke Zero congratulate The University of Alabama and join the Tide fans in the victory celebration,” said Claude Nielsen, Chairman and CEO, Coca-Cola Bottling Company UNITED. “Fans can pick up limited-edition Coca-Cola and Coke Zero cans to commemorate the Crimson Tide’s 2015 championship, incredibly, their fourth in seven years.”

 

Beginning the week of January 18, fans can visit participating local retailers to purchase their own six-pack of the limited-edition Coca-Cola and Coke Zero collectible cans, while supplies last.

Coca-Cola is a proud partner of The University of Alabama. As a longstanding supporter of the university and its athletics department, Coca-Cola offers a variety of programs designed to engage and excite Bama fans. These include consumer promotions, VIP experiences, sustainability initiatives and product sampling. Coca-Cola is also proud to support Crimson Tide students through the Coca-Cola First Generation Scholars Program, which supports students who are the first in their immediate family to attend college or university. The University of Alabama was the first public university to host the program, starting in 2006. In 2014, Coca-Cola renewed the scholarship program at University of Alabama for the third time, with a $1million commitment over four years.

About Coca-Cola Bottling Company UNITED, Inc.

Coca-Cola Bottling Company UNITED, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the third largest bottler of Coca-Cola products in the United States and the second largest privately held Coca-Cola bottler employing more than 4,900 employees. Coca-Cola UNITED is engaged principally in the production, marketing and distribution of Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Dasani water, POWERADE, vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers. Coca-Cola UNITED currently refreshes customers, consumers and communities in 33 territories across 7 southeastern states with sparkling and still brands for every occasion.

With an enduring commitment to building sustainable communities, Coca-Cola UNITED is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we live and work. For more information, visit us at www.cocacolaunited.com