to Share a Coke and a Song
Friday, May 13, 2016
11 am – 2 pm
2221 Richard Arrington Junior Blvd. N
Birmingham, AL 35203
“Uptown Goes Red,” a free event with drink station of delicious Coca-Cola products and opportunities to win great prizes that include: a round of golf at Robert Trent Jones Golf Trail, Birmingham Barons tickets, Six Flags over Georgia tickets, and Birmingham Zoo tickets.
And that’s not all! Radio remotes, corn hole games, a live jazz performance and, of course, a DJ playing the music featured on the bottles and cans this summer!
Not done yet! There’s more! Cool Snap Chat filter just for the event and, best of all, the Shazam App on 20oz bottles to make our own music videos. #Shareacoke
Look what you can do Friday … AND SHARE!
Nicole Allshouse, Ebony Hall abc 33/40
DJ Funny Maine, 95.7 Jamz
DJ Cj Stick Man, 95.7 Jamz
Ricky Aaron, 106.9 The Bull
Carla Jean Whitley and co-workers, Alabama Media Group
Craig Allen, 104.7 WZZK
DJ Darryl Johnson, 98.7 Kiss FM
Tasha Simone, Hot 107.7
Big Communication did it!
Janie Walters, Tyler Hatcher
Karri Bentley, Tyler Hatcher
Share a Coke and a Song
Since mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – have been discovered on packaging of Coca-Cola, Coke Zero and Diet Coke. The “Share a Coke and a Song” campaign experience is similar to the original “Share a Coke” campaign. Across all ages, when people found a name or phrase that meant something to them, they were inspired to share the moment and connect with others; some in very creative ways. “Share a Coke and a Song” makes a variety of inspiring moments possible through song lyrics; over 70 genre-spanning lyrics on bottles and cans of Coca-Cola, Coke Zero and Diet Coke. Find your song Friday, May 13th at UPTOWN..
The song, you know … THE song. The song that makes you smile unknowingly or inspires the freedom to dance in the grocery store “jus-a-lil’bit” while picking out a new cereal to try. That song where the lyrics become your language …
Yeah, that’s the song; where imagination meets reality. And of course, the sun absolutely cannot go down before connecting with the one who can relate. Might go something like this…
Yeah, you’re feeling it. It may not have even happened to you…but you’re feel’n it.
Find your song Friday, May 13th at UPTOWN…and bring all your friends.
Need to know more?
Share a Coke® and a Song: Summer Campaign to Feature Lyrics on Packaging
Source: coca-colajourney.com
By: Jay Moye
The team selected lyrics that capture a moment and reflect Coke’s brand values of optimism, refreshment and inclusion. Lyrics featured on the debut collection of “Share a Coke and a Song” capture the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We Are The Champions”) to moments of friendship (“Lean On Me”), to flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”), motivation (“I’m Your Biggest Fan”) and patriotism (“I’m Proud To Be An American” and “Sweet Land Of Liberty”).
“This isn’t about sharing a Coke and your favorite song… we didn’t focus on greatest hits or trending tracks,” Belliotti said. “We picked lyrics that inspire connection. Our goal was to create a list that appeals to diverse tastes, so every music fan can feel there’s at least one lyric that speaks to them. We ended up with a cross-section of universal songs that express a range of positive sentiments.”
Lyrics used on Trademark Coke packages will reflect each variant’s personality and fanbase. “Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.
Fans can visit ShareaCoke.com starting April 18 to choose from a list of lyrics to customize bottles, and access digital images to share on social media and add to the #ShareaCoke Photo Gallery. The e-Commerce site will continue to sell 8-oz. glass bottles and six-packs of Coca-Cola customizable with names and inspiring messages. New this year, consumers can purchase customized Diet Coke and Coke Zero packaging.
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“We’re creating an entirely new and different way to connect with music through our packaging,” Belliotti said. “It will be interesting to see this campaign trigger memories of songs fans may have forgotten as well as help them discover new favorites.”
The program features a new social sharing opportunity that’s all about the music. Fans can use the Shazam mobile app to scan the lyric on specially marked “Share a Coke” 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke.
