Coca-Cola Bottling Company United, Inc., has named Pamela Cook Director of Multicultural Marketing & Community Affairs for the Central Region, effective December 1, 2018.
In her new role, Cook will be responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region, which includes Alabama, the Panhandle of Florida, the Tennessee Valley area and parts of southwest Georgia. In addition, she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities), something Coca-Cola UNITED values greatly and has enjoyed for decades.
Cook has been with Coca-Cola UNITED since 2014, most recently serving as a media and promotions manager in the Central Region’s Marketing Department. During her tenure, she has helped lead marketing initiatives throughout the Central Region territory.
“Pam’s vast marketing expertise, strong interpersonal skills, and deep relationships throughout the community will help Coca-Cola UNITED continue to build meaningful partnerships with multicultural consumers and customers throughout our Central Region,” said Bo Taylor, Central Region Vice President, Coca-Cola Bottling Company UNITED. “Pam’s real strength, however, is her love for community and her servant leadership, as portrayed in her volunteerism and personal service on civic boards and with community organizations. That’s a bonus that Pam will carry into her new role for our company.”
Cook has close to 20 years of experience in public relations and working in media industries including radio, television and broadcast. Prior to joining Coca-Cola, she worked for Cox Radio and Cumulus Media.
Active in the Birmingham community, Cook serves on the board of the UNCF (United Negro College Fund) Leadership Council, Workshops Inc. as well as the LifeSkillz Foundation.
A native of Huntsville, Cook has resided in the Birmingham area for more than 20 years. She attended Alabama A&M University and graduated Magna Cum Laude with a degree in Organizational Management from Talladega College.
About Coca-Cola Bottling Company United, Inc.
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the fourth largest bottler of Coca-Cola products in the U.S. The Company is engaged in the production, marketing and distribution of a diverse portfolio of leading sparkling (Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite® and Fanta®) and still (smartwater®, Dasani®, POWERADE®, BODYARMOR®, Gold Peak®, Monster® and Minute Maid®) non-alcoholic brands under exclusive franchise agreements principally with The Coca-Cola Company® and Dr Pepper Snapple Group®.
Since inception, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity and Respect. For more than 116 years, local relationships, personalized customer service, and strong community engagement have been the foundation of our business.
Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises within our Coca-Cola UNITED family include Columbus, Georgia, development site of the original Coca-Cola formula; Chattanooga, the world’s first Coca-Cola bottler; and Atlanta, home of the worldwide Coca-Cola System. www.cocacolaunited.com.