Remember someone giving you a refreshing and delicious Coca-Cola? Maybe a long-time friend or grandparent handed you a glass bottle Coca-Cola, smiled at you and sat with you to listen or to share a special story or memory. Or maybe … a total stranger offered you a Coke and a smile.
Gift a special moment. Give the gift of a simple act of kindness that uplifts and makes the moment a memorable one.
That’s the core idea behind the brand’s festive campaign for 2018, which is anchored by the Coca-Cola Gift Bottle. Featuring labels adorned with holiday wrapping and gift tags as well as nicknames ranging from Mom to Santa, the limited-edition 20-oz. packages of Coca-Cola and Coca-Cola Zero Sugar will be a gifted Christmas surprise!
“We want to delight consumers and shoppers through small acts of kindness and show how Coca-Cola can be a gift that uplifts during the season,” said Melissa Palacios, brand manager, Coca-Cola TM. “What better way to share holiday magic than with an ice-cold Coke?”
TV, radio, digital and outdoor advertising that highlights the fun role Coca-Cola plays in holiday festivities and the feeling of giving.
The Gift That Keeps On Giving!
The brand also is giving consumers the chance to give back with every Coca-Cola Gift Bottle purchase, and score the chance to instantly win holiday gifts like movie tickets, gift cards and more. Every time someone scans a product code or sip & scan® icon at Coke.com/holiday though Dec. 28, Coca-Cola will donate 5 cents – up to $100,000 total – to Children’s Miracle Network Hospitals.
Shoppers in search of more personalized gift options can visit CokeStore.com to customize and buy glass bottles of Coca-Cola or Coca-Cola Zero Sugar. Coca-Colawill donate $1 to Children’s Miracle Network Hospitals for every holiday bottle purchased. The online store also is fully stocked with holiday gift ideas – from Coca-Cola accessories and apparel, to glassware, décor, collectibles and more.
‘Tis the Season of Giving
Coke and Thrillist have partnered to produce “‘Tis the Season of Giving” – a four-part original video series about ordinary people who are bringing extraordinary joy to friends and family over the holidays. Each 2-minute episode will introduce viewers to a different real-life holiday hero – from a pizzamaker in Brooklyn, to an Army veteran in Atlanta. Follow the series on Facebook.
“These positive, uplifting stories are real examples of how small acts of kindness that are shared with a Coke can create a ripple effect of optimism and joy this holiday season,” said Renee Overs-Hugee, content manager, Coca-Cola TM.