Coca-Cola unveiled a new ad “A Coke is a Coke.” The 60-second spot will air for the first time during the pre-game broadcast – right before the national anthem – ahead of the 2019 Big Game. “A Coke is a Coke” is a playful ad with original animated characters like “Beans the Chef,” “Freddy the Yeti” and “Abigail the Bird Girl” who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences.
The ad is inspired by a 1975 quote by iconic pop artist Andy Warhol. It brings to life the idea that a Coke is for everyone with its closing line: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together is beautiful too.”
“A Coke is a Coke” builds on our Company’s long history of unity and positivity. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that “together is beautiful.”
“The Big Game is such a great opportunity for America to come together, and for us to articulate what Coca-Cola is all about,” says Jennifer Healan, group director, integrated marketing content, Coca-Cola North America. “We’re excited to share ‘A Coke is a Coke’, which brings to life the optimism, diversity and inclusion our brand stands for in a unique way.”
On social media, Coca-Cola will invite fans to share the “Together is Beautiful” message by sending selfies celebrating what makes them both different and beautiful.
Select images will be recreated using a similar illustrative style as the characters in “A Coke is a Coke” and featured in a mural on Coca-Cola’s Instagram channel the night of the Big Game. The brand also will actively respond to followers on Twitter with uplifting messages from “A Coke is a Coke” characters.
“A Coke is a Coke” pays fitting tribute to the fact that this year’s Big Game is being held in Coca-Cola’s hometown of Atlanta – a city known around the world for its history of civil rights. To celebrate our hometown city, separately, the company’s philanthropic arm, The Coca-Cola Foundation, announced that it is making a $1 million donation to the National Center for Civil and Human Rights. The donation allows free admission for tens of thousands of visitors in Atlanta for the Big Game.
Pick up your favorite Coca-Cola beverages before Big Game weekend and tune-in early on Sunday, Feb. 3 to watch “A Coke is A Coke” air in the pre-game broadcast on CBS. Also, we’ll be lighting-up the company’s Atlanta headquarters in iconic Coca-Cola red for viewers across the country to see our hometown presence just outside Mercedes-Benz Stadium.
Explore more about the heart and intent behind this playful, yet deeply meaningful, ad aired when millions are gathered together during the pre-game show of Super Bowl LIII: