What Is Jazz Fest?

New Orleans hosts their Jazz and Heritage Festival, or Jazz Fest, every spring to raise a toast for the music and culture of New Orleans and of Louisiana as a whole. The festival attracts tens of thousands of visitors every year to eat, drink, listen, and enjoy what the city and its unique culture has to offer.

Jazz Fest, which takes place across two consecutive weekends, has taken several steps to make their 50th anniversary special, including adding an additional day reserved just for Louisiana locals. They are calling this day “Locals Thursday,” and any fest-goers with a valid Louisiana State ID will have access to specially-priced tickets. The event will be held at Fair Grounds Race Course and Slots, A Churchill Downs Company.

Coca-Cola at Jazz Fest 50

At the press conference on March 26, Jazz Fest Producer and Director Quint Davis held up the commemorative bottle as an example of one of the many ways that the 50th anniversary of the festival is being celebrated.

Jazz Fest fans, shoppers, and collectors will all be able to grab a 6-pack of 8-ounce 50th Anniversary Jazz & Heritage Festival bottles of Coca-Cola from participating retailers across the Greater New Orleans area, while supplies last. The packaging highlights the festival’s anniversary, and the bottles themselves feature the Jazz Fest 50th anniversary logo.

In addition to having access to the special edition bottles across the city of New Orleans, Jazz Fest goers will be able to enjoy Coca-Cola products at concession stands on the festival grounds, including Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Gold Peak Tea, Dasani waters and Dr Pepper.

Continuing a Coca-Cola Legacy

This year continues a New Orleans Coca-Cola and Coca-Cola Bottling Company UNITED legacy of partnering with local festivals, sports teams, organizations and institutions, which has been a commitment for both for more than 117 years. We invest in these events to promote enjoyable, memorable experiences and to provide quality products for the local community.

Rocky Weigand, Gulf States Division Director, Coca-Cola Bottling Company UNITED, Inc, stated, “We’re proud to be the Official Soft Drink of the Jazz & Heritage Festival and want to congratulate the festival on an outstanding 50 years of music, food and culture. We are looking forward to another great Jazz Fest and many more years of continued partnership. After all, nothing tastes better at Jazz Fest than an ice-cold Coca-Cola.”