Share a Coke has been one of the most successful campaigns in Coca-Cola’s history, and it’s now tapping into one of America’s biggest passions—football. This fall, 20 oz. bottles of Coke and Coke Zero Sugar across the United States will feature nearly 60 college and professional football team logos. The campaign also includes football-related names like “squad,” “#1 fan,” “pro,” and “legend.” It will run from August 5 to October 20, or while supplies last.
“We hope to unite friends, fans, and even rivals through the power of Share a Coke,” said Coca-Cola Trademark Director Oana Vlad. Coca-Cola UNITED wants to ensure you that this campaign is not replacing the names! You can still find your name, the names of friends and loved ones, in stores and on CokeStore.com. There, you can even order personalized 8 oz glass bottles of Coca-Cola, Diet Coke, and Coke Zero.
Share a Coke has been a huge thing for the last five summers, and every year our brand team has introduced new innovations, adding more brands and names to the campaign. The goal is to tie into our passions!
Share a Coke college football bottles debuted in 2017 after the success of our March Madness promotion. Coca-Cola has had a longstanding partnership with ESPN College GameDay, and now weekly GameDay broadcasts will feature authentic Share a Coke moments to delight fans everywhere. 50 passionate fans at each GameDay host site will be handpicked to get VIP treatment—including an unlimited supply of Coke.
Fans can unlock local football themed experiences to share with their friends or family by scanning the Sip and Scan icon on the packaging, and on limited-edition fountain cups at participating McDonald’s across America.
In addition to making Coca-Cola’s biggest campaign even bigger, it’s also getting more local—in fact, this is the most local campaign yet. Packaging with college and pro logos will appear prominently in their home markets, and will be accompanied by a national TV commercial debuting at the start of football season. This hyper-local campaign will require a lot of supply chain innovations, and we’re so excited to pull our weight in this amazing campaign. So be on the lookout for your favorite teams this fall!