2021 Innovation with exciting news in Energy!

Throughout the first quarter, we have a huge line up of NEW flavors & packages within our MONSTER ENERGY Brand!

All of these innovations will contribute to continued growth in the Energy Category!

MONSTER ULTRA FIESTA

• Launching in 16oz 4pks & 24oz singles!
• Mango is #1 fastest growing flavor in the traditional diet energy segment
• 10 calories per 16oz can; 15 calories per 24oz can!

MONSTER REIGN CHERRY LIMEADE
& WHITE GUMMY BEAR

• Launching 16oz Monster Reign Cherry Limeade & White Gummy Bear
• Cherry Limeade consists of your favorite classic limeade with a delicious mix of wild cherry, while the White Gummy Bear has a sweet/tangy taste of pineapple
• Zero sugar & zero artificial flavors or colors!

MONSTER REIGN INFERNO
WATERMELON WARLORD

• Launching 16oz Monster Reign Inferno Watermelon Warlord
• Reign Inferno’s proprietary thermogenic performance blend includes 300mg of natural caffeine, electrolytes and green tea extract!
• Thermogenic ingredients increase metabolism, increase blood flow and burn body fat!
• Watermelon Warlord is a mildly sweet, juicy and refreshing watermelon flavor to quench those intense workouts!

MONSTER ULTRA GOLD

• Launching in 16oz 4pks & 16oz singles!
• Ultra 4pks account for 40% of the diet energy 4pk category growth
• Launching new flavors across multiple packages will allow consumers to find innovation in both small and large store formats!

MONSTER 12PK CONVERSION

• Converting all current 10pk flavors to a 12pk package
• Research shows that it’s time to grow our multipack size for more pantry loading opportunities

MONSTER 12OZ SINGLES

• Introducing a new package size in our energy portfolio: 12oz singles!
• Launching flavors: Monster Green, Lo Carb, Ultra Zero, Ultra Paradise
• 12oz is the preferred package to many energy drinkers

MONSTER HYDRO

• Monster Hydro will launch with a new package, formula and flavors
• Monster Hydro will convert from 25.4oz singles to 20oz singles in all flavors!
• Exciting new flavors join the Hydro lineup based on positive performance of Hydro Super Sport and trending performance of mango and kiwi flavor profiles

TRY SOME TODAY!