Coca-Cola UNITED

Coca-Cola Announces 25th Anniversary of U.S. Holiday Caravan Tour

The holidays are upon us, and Coca-Cola is celebrating the moment with the launch of its new holiday campaign – “The Holidays Always Find a Way” – which celebrates the unstoppable, magical force of the holiday season in bringing people together.

Coca-Cola and its bottling partners are celebrating the 25th anniversary of the iconic Coca-Cola Caravan in the United States – and this year it’s spreading holiday cheer at hundreds of tour stops across the U.S. and Canada, including the Atlanta and Birmingham metro areas. Since lighting up the small screen in a TV ad that first aired in the mid-1990s, the Coke Caravan has signaled the start of the festive season for nearly three decades.

Starting Nov. 16, the Coke Caravan fleet will begin its North American tour and run through Dec. 18 – spreading holiday joy to communities over shared experiences and moments of magic.

From Nov. 30 through Dec. 4, the Coca-Cola Caravan will be making special stops in the Birmingham metro area at the following locations:

From Dec. 7-11 and Dec. 14-18, the Coca-Cola Caravan will be making special stops in the Atlanta metro area at the following locations:

This year’s holiday campaign and Coke Caravan is an expression of “Real Magic,” a global Coca-Cola brand platform and philosophy launched in 2021 to invite everyone, everywhere to celebrate the magic of humanity by coming together and sharing experiences.