Montgomery, AL

Watch: The Coca-Cola Company: Reducing Sugar and Calories to Fight Obesity

Watch: The Coca-Cola Company: Reducing Sugar and Calories to Fight Obesity

In 2014, the Alliance for a Healthier Generation, American Beverage Association (ABA) and the country’s top beverage companies announced a push to encourage greater interest in and access to lower- and no-calorie beverage options through the Balance Calories Initiative (BCI). The single-largest voluntary effort by an industry to help fight obesity aims to educate Americans about […]

Baton Rouge Celebrates Bicentennial with Commemorative Bottles

Baton Rouge Celebrates Bicentennial with Commemorative Bottles

If there’s one thing Coca-Cola loves, it’s being a part of history. And when it comes to the great city of Baton Rouge, Louisiana, we are honored to say we’ve been walking alongside them for more than 100 years — and this fall, we had the opportunity to celebrate with them during the Baton Rouge […]

Coke is (still) it … with consumers

Coke is (still) it … with consumers

  Marketers spend millions of dollars on logo design. We [Ad Age]  asked Morning Consult to find out whether consumers agree with their choices. But what happens if the best minds in design—or their clients, who make the final call—display a different sensibility than consumers? In custom online research for Ad Age, Morning Consult asked 1,296 brand […]