Tag: Brands

Coke is (still) it … with consumers

  Marketers spend millions of dollars on logo design. We [Ad Age]  asked Morning Consult to find out whether consumers agree with their choices. But what happens if the best minds in…   Read More

New Flavor, Sprite Cherry, Sprite Cherry Zero, decaffeinated,


BRAND LAUNCHES TWO NEW DELICIOUS FLAVOR INNOVATIONS   Sprite® Cherry and Sprite Cherry Zero™ available now nationwide After a number of successful limited-time flavor innovations, Sprite® is adding two new cherry-flavored products…   Read More

armed forces, military, Fourth of July, Celebrate, partnership

Celebrating USA’s Armed Forces

Beginning with the Coca-Cola 600, Coca-Cola kicked off a flurry of events that salute service and pay tribute to the nation’s Armed Forces members and the USO’s 75th anniversary (which also marks the…   Read More

NO RECALL on Dasani®

  NO RECALL ON DASANI WATER.   Various on-line “reports” of a water recall targeting our Dasani® brand are being circulated (“shared”) via social platforms, emails and even word-of-mouth.   The article, credited…   Read More

World’s Largest “Cheers” Record Set!

 Original article on Coca-Cola Journey By: Journey Staff UPDATE AS OF SEPT. 21, 2015:  Coca-Cola set a record for the “World’s Largest Cheers” last week through the creative use of the #ShareaCoke…   Read More

SURGE is BACK … and in STORES!

The ‘90’s are calling, and they want their favorite citrus-flavored soda back. “Once word got out that SURGE™ was back, consumers were buying it by the case and sometimes driving hundreds of…   Read More