™ Florence High School in Florence, Alabama was a selected winner of $10,000 from Powerade “Power Your School” program. This program, provided by Powerade™, gives an opportunity for students to craft and… Read More
Tag: Brands
The Extraordinary Story of How Diet Coke Came to Be: The Coca-Cola Company
The Rockettes perform at Diet Coke’s global premiere in July 1982.In the summer of 1980, a Coca-Cola planning manager named Jack Carew was tapped to lead a project that had been… Read More
Diet Coke Launches Into 2018 With Full Brand Restage in North America: The Coca-Cola Company
After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era.(And no, the one-and-only Diet Coke is not being reformulated. It continues to be available nationwide.)With an updated look,… Read More
Diet Coke Is Getting a Major Overhaul With New Flavors as Sales Fall | Fortune
By PHIL WAHBA January 10, 2018 Diet Coke is getting a radically new look and some new flavors as Coca-Cola (KO, -0.37%) tries to stop long sales declines stemming from customers’… Read More
Who Was the Coca-Cola Sprite Boy? | HuffPost
By Heather Taylor, Icon Researcher & Blogger at Advertising Week Source: Huffington Post If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of… Read More
Watch: The Coca-Cola Company: Reducing Sugar and Calories to Fight Obesity
In 2014, the Alliance for a Healthier Generation, American Beverage Association (ABA) and the country’s top beverage companies announced a push to encourage greater interest in and access to lower- and no-calorie… Read More
Coke is (still) it … with consumers
Marketers spend millions of dollars on logo design. We [Ad Age] asked Morning Consult to find out whether consumers agree with their choices. But what happens if the best minds in… Read More
Istrouma High School in Baton Rouge, LA Chosen as a Recipient of the POWERADE Power Your School Award
Baton Rouge, LA — September 5, 2017 — High school athletics play a critical role in the physical and psychological development of young athletes, yet athletic programs across the country are being… Read More
“POWERADE Power Your School” – $2,000 awarded to Istrouma High School
Baton Rouge, LA — September, 2017 — High school athletics play a critical role in the physical and psychological development of young athletes, yet athletic programs across the country are being subjected… Read More
NEW FLAVORS! WANNA SPRITE CHERRY?
BRAND LAUNCHES TWO NEW DELICIOUS FLAVOR INNOVATIONS Sprite® Cherry and Sprite Cherry Zero™ available now nationwide After a number of successful limited-time flavor innovations, Sprite® is adding two new cherry-flavored products… Read More