Executive Leadership


David Sours

Vice President, On Premise

David Sours serves as Vice President, On Premise and is responsible for facilitating and overseeing the execution of On Premise initiatives throughout Coca-Cola UNITED with a focus on insuring sustainable growth within this area of our business.

Since joining Coca-Cola Bottling Company UNITED, Inc. as Director of Commercial Leadership – On Premise in 2008, David has led UNITED in implementing advanced vending management systems resulting in improved route efficiency and improved customer satisfaction.

David’s various contributions to UNITED paved the way for him to also begin leading the On Premise Field Sales execution in 2012.  In 2014, he was promoted to Corporate Vice President Commercial Leadership – On Premise and Officer of Coca-Cola Bottling Company UNITED, Inc.

Prior to joining the UNITED family, David contributed significantly to Coca-Cola Enterprises from 1980-2008. This is where his Coca-Cola career began as a Full Service Driver and ultimately the Vice President of Vending and Wholesale for the North American Business Unit.

David attended The University of Texas at Austin. Presently, he serves as Chairman for the On Premise Committee of Coca-Cola System of North America as well as on the board of The Robert Reed Foundation.

David and his wife of 25 years, Lori, have a daughter, Kathryn (20). The Sours family are members of Cathedral Church of the Advent in Birmingham, Alabama. In David’s spare time he enjoys golfing, relaxing at the lake with friends and family as well as cheering his daughter Kathryn on at her tennis tournaments.