Melanie Clark was named Vice President, Corporate Marketing for Coca-Cola Bottling Company United, Inc. (UNITED) in May 2021. Melanie and her team foster key relationships with UNITED’s parent companies, including The Coca-Cola Company, Keurig Dr Pepper, Monster and BodyArmor, driving successful marketing plans throughout the territory. She previously served as Corporate Senior Director of Marketing since 2016, stewarding Brand Lifecycle Management, Shopper Marketing and Category Management.
Based in Baton Rouge, Louisiana, the headquarters for the West Region of UNITED, Melanie was previously responsible for all marketing efforts for the Region’s Louisiana and Mississippi territory, including expansions into North Louisiana and New Orleans markets in 2015. Under her leadership, the West Region marketing team significantly expanded UNITED’s local marketing efforts and provided a model for UNITED’S accelerated territory expansion. Melanie led the development of UNITED’s first Category Management and Insights group, and instituted UNITED’s first Graphic Design and Regional Print Shops to support customized design and print production and local marketing initiatives. Throughout her distinguished career, Melanie has been responsible for leading negotiations and relationships for many leading colleges and universities, including Louisiana State University (LSU), as well as creating brand building partnerships with local celebrities such as cookbook author Holly Clegg and LSU head baseball coach Paul Mainieri.
Melanie is well respected within the beverage industry and in her community. She serves on several industry leadership committees, including The Coca-Cola Company’s Brand Planning Advisory Group and Dr Pepper’s Bottler Marketing Committee. She was named Sales and Marketing Executives’ (SME) Marketer of the Year and Women in Media Marketing Director of the Year, and received the National Diversity Council’s Most Powerful and Influential Women Award and the Baton Rouge Business Report’s Forty Under Forty Award. Melanie has also served on the Board of Directors of multiple local nonprofits, including the Boys and Girls Club and the Baton Rouge Symphony, and served as chair of both the Board of Directors for Trinity Episcopal Day School and the Outreach Committee of St. James Episcopal Church.
Melanie and her husband, George, have two sons, Taylor and Colin. She enjoys spending time with her family doing anything outdoors, including gardening, hiking, camping and attending soccer games.