Russell joined Hattiesburg Coca-Cola in January, 1998. He has held positions of Business Development Manager and Home Market Sales Manager and is currently the Retail Sales Manager of the Mississippi Division. He has been active with the YMCA Board and received the Distinguished Sales and Marketing Award in 2006.
Russell and wife, Renee have two married children, Robert (Kaitlyn) and Sherry Booker (Joseph) and four grandchildren, Ty, Joseph and Libby Ann and Oliver. In his spare time, he enjoys golf, hunting and fishing.