Integrity . . .
Integrity is the foundation of all enduring relationships and every successful business.
We will always do the right thing, even when no one is watching.
Respect & Trust . . .
We respect and trust…
Our associates and colleagues, as we work together to reach our full potential;
Our owners, who have entrusted their capital and resources to our care;
Our consumers, who rely on our quality products;
Our customers, who rely on our partnership and excellent service; and
Our communities, which we serve with a great sense of civic responsibility and good will.
Quality . . .
We are committed to the highest quality standards for the products that are enjoyed by our consumers and the service we provide our customers.
We don’t compromise our standards and we don’t take shortcuts.
Quality assurance takes place every minute of every day and is everyone’s responsibility.
Excellence . . .
We will always strive for excellence.
We will always work to exceed expectations.
Second place is unacceptable; we intend to be the undisputed leader.