Core Values

Our UNITED Core Values

We strive to be the most respected consumer product supplier in our markets, the most responsible corporate citizen in our communities, and the best place to work for each of our associates. We each accept responsibility to live by these shared values which guide us as individuals and as a company.


We are committed to the highest quality standards for the products that are enjoyed by our consumers and the service we provide our customers. We don’t compromise our standards and we don’t take shortcuts.


We will always strive for excellence. We will always work to exceed expectations. By any measurement, we intend to be the undisputed leader; second place is unacceptable.


Integrity is the foundation of all enduring relationships and every successful business. We will always do the right thing, even when no one is watching.


We trust and respect:

  • Our Associates and Colleagues, as we work together to reach our full potential and to ensure that each associate has a productive, rewarding and fulfilling career.
  • Consumers, who rely on our quality products.
  • Customers, who rely on our partnership and excellent service.
  • Communities, which we serve with a great sense of civic responsibility and good will.
  • Owners, who have entrusted their capital and resources to our care.