Susanne Hall appointed as Vice President, West Region






Susanne Hall Vice President West Region Coca-Cola UNITEDBIRMINGHAM, ALABAMA – June 21, 2016: Coca-Cola Bottling Company UNITED, Inc. (“Coca-Cola UNITED”), the second largest privately owned Coca-Cola bottling company in the nation, announces the appointment of Susanne Hall as Vice President of its West Region, headquartered at Baton Rouge Coca-Cola Bottling Company, Baton Rouge, Louisiana. In this role, effective January 1, 2017, Susanne, a native of New Iberia, Louisiana, will assume executive responsibility for sales, marketing, and distribution for the company’s West Region which includes all of Louisiana and several contiguous Coca-Cola franchises in Mississippi.

“I’ve had the pleasure of working with Susanne for over 15 years and know her to be a highly capable, accomplished senior executive. Her experience in sales and operations, customer management, and finance will be beneficial in her new role,” said John Sherman, CEO, Coca-Cola UNITED. “Additionally, having had responsibility for the newly acquired franchises prior to joining UNITED, Susanne has established relationships with many transitioning associates and valued customers.”

Since joining Coca-Cola UNITED as Vice President of Transition Planning and Integration in June, 2015, Susanne Hall has successfully lead the integration of six recently acquired franchise territories in Louisiana and Mississippi more than doubling the size of UNITED’s West Region.

In addition to her new appointment, Susanne will maintain her current role of Vice President of Transition and Integration, providing leadership and expertise in anticipated refranchising efforts which include the integration of the Atlanta Market Unit (April, 2017), and the transition of Coca-Cola Consolidated’s franchise territories in Georgia, Florida, Alabama, and Mississippi (October, 2017). Concurrently, Susanne will provide executive direction and oversight for our anticipated transition efforts related to the previously announced joint venture with Arca Continental, which includes Texas and parts of Oklahoma, New Mexico and Arkansas.

Prior to joining Coca-Cola UNITED, Susanne held several senior level positions at Coca-Cola Refreshments (“CCR”) in the areas of finance, category management, and sales and operations, most recently to include Senior Vice President of Region Sales and Operations for CCR’s East Region, which consisted of over 16,000 sales associates and 98 distribution centers. In this role, Susanne was responsible for leading the sales and field operations business in 22 states along the East Coast and the U.S. Virgin Islands.

Susanne, husband Steve, and daughter Caroline will continue to reside in Baton Rouge, LA.

To date, Coca-Cola UNITED has successfully transitioned 17 incremental Coca-Cola facilities and territories, including over 2,500 associates serving approximately 38,500 customers in the Southeast. To sustain its local business operating model and high standard of customer service, Coca-Cola UNITED has created over 370 incremental positions across these markets; representing a 15.0% increase in its workforce at the local sales center level; and added 90 positions to its Customer Solutions Center and Corporate Services Division located in Birmingham, Alabama and 40 positions to its Equipment Refurbishment Center located in Montgomery, Alabama.


About Coca-Cola Bottling Company UNITED, Inc.

Coca-Cola Bottling Company UNITED, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the third largest bottler of Coca-Cola products in the United States and the second largest privately held Coca-Cola bottler employing more than 4,900 employees. Coca-Cola UNITED currently refreshes customers, consumers and communities in 35 territories across 7 southeastern states with sparkling and still brands for every occasion. Engaged principally in the production, marketing and distribution of Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Dasani water, POWERADE, vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers.

With an enduring commitment to building sustainable communities, Coca-Cola UNITED is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we live and work. For more information, visit us at