STUDENTS SCORE WITH COCA-COLA FIRST GENERATION SCHOLARSHIP PROGRAM By: Journey Staff Apr 28, 2015 James Ha’s parents instilled in him a hunger for a life bigger than they had known. As Vietnamese… Read More
Coca-Cola UNITED to expand territory
COCA-COLA BOTTLING COMPANY UNITED SIGNS LETTER OF INTENT WITH THE COCA-COLA COMPANY TO EXPAND TERRITORY The Coca-Cola Company announces Letter of Intent with U.S. Bottling Partner Implementation of 21st Century Beverage Partnership Model in… Read More
Blackwater Novel Series author Allen Johnson Jr. at Little Professor 5.1.2015
Allen Johnson Jr., Birmingham native and grandson of the founder of Coca-Cola UNITED, Crawford Johnson, will be in Birmingham for the upcoming April Board Meeting and the annual Shareholders Meeting. Allen,… Read More
Commemorating Selma to Montgomery March 1965
Selma to Montgomery March March, 2015 marked the 50th Anniversary of 3 marches where brave men and women collectively, courageously, and literally took the steps to end discriminatory requirements and practices debilitating African Americans from exercising their… Read More
Scholarship to honor Robert Hitchcox, 40 yr. Chattanooga Coca-Cola Associate
NW Georgia Standout Passes, Scholarship Named Hitchcox Leaving Behind Legacy, Services Announced Thursday, March 12, 2015 – by Don Foley, Georgia Northwestern Technical College Source: The Chattanoogan Robert Hitchcox (Santa Claus) would… Read More
We’re celebrating 100 years of the Coke bottle
100 Years Young: Global Campaign Celebrates Coke Bottle Centennial Source: By: Journey Staff | Feb 26, 2015 An Atlanta pharmacist’s secret formula gave Coca-Cola the beverage its distinctively delicious taste. A few decades… Read More
Powerade: “Just a Kid” with Derrick Rose and Tupac Shakur
Powerade: Tupac Shakur recites his poem “The Rose that Grew from Concrete”, which celebrates achieving success despite difficult circumstances Everyone – including legendary athletes – must “Power Through” obstacles and overcome… Read More
Happy 100th! Coca-Cola Contour Bottle
Coca-Cola Contour Bottle . . . Opening Night: Highlights from the Launch of the Coke Bottle Exhibit at Atlanta’s High Museum By: Journey Staff Feb 27, 2015 Hundreds of guests – including Atlanta Mayor… Read More
Meet Dr. Jesse Lewis, Black Advertising Visionary and Birmingham Times Founder
For Dr. Jesse Lewis, a man who has made both his living and his mark in media, it’s only fitting that his career can be traced back to a magazine… Read More
Moss Kendrix, Coca-Cola and the Identity of the Black American Consumer
Coca-Cola advertising, such as this “Sign of Good Taste” poster featuring model Mary Alexander, helped solidify a new marketplace image for African-Americans in postwar America. By: Brenna W. Greer, Ph.D. In… Read More