Slideshow: Rockwell Meets Instagram in New Coca-Cola Holiday Photos
Editor’s Note: This story was updated on Dec. 21, 2017.
Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign.
St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course.
The brand brings a touch of holiday cheer to the campaign’s Norman Rockwell-meets-Instagram aesthetic with a look that feels both familiar and fresh, Coca-ColaDesign VP James Sommerville explains. The images – shot this summer in Brooklyn, Manhattan and upstate New York by Guy Aroch and Anna Palma – complement Coke’s 2016 holiday TV commercial by celebrating the unsung heroes who go the extra mile to make the season special for those around them.