BRAND LAUNCHES TWO NEW DELICIOUS FLAVOR INNOVATIONS

Sprite® Cherry and Sprite Cherry Zero™

available now nationwide

After a number of successful limited-time flavor innovations, Sprite® is adding two new cherry-flavored products to its beverage portfolio.  Today, Sprite® Cherry is hitting store shelves nationwide in a convenient, on-the-go 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero™ to give fans another delicious zero-sugar and zero-calorie option.

Sprite® Cherry and Sprite Cherry Zero™ combine the cool, crisp, refreshing taste of Sprite with a splash of cherry flavor, and are clear, caffeine-free and made with 100 percent natural flavors.

They each deliver the cut-through, thirst-quenching refreshment that fans have always loved about their favorite lemon-lime sparkling beverage.

“We’re always looking for new ways to give people more choice and variety, whether it’s launching a limited-time product or a seasonal flavor, and this time, we’re excited to bring two new flavor innovations to the Sprite portfolio,” said Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America. “The launch of Sprite Cherry and Sprite Cherry Zero is a great way to show our fans that we’re continuing to innovate and offering them more of the great Sprite taste they love with a twist of something new.”

Fans can find Sprite Cherry and Sprite Cherry Zero at convenience retail outlets and other retail stores nationwide starting now. Sprite Cherry Zero is the latest zero-sugar product innovation for Coca-Cola North America, joining a roster of nearly 250 other great-tasting zero-sugar beverages offered in the United States. The new permanent additions to the Sprite portfolio follow previous limited-edition flavor innovations, including Sprite® Cranberry, Sprite Cranberry Zero™, Sprite® Tropical Mix and Sprite® LeBron’s Mix.

Self-serve Coca-Cola Freestyle® also offers a delicious Sprite and cherry flavor combination that is already a favorite fan choice. In fact, the launch of Sprite Cherry and Sprite Cherry Zero marks the first time insights from Coca-Cola Freestyle were used to inspire the nationwide roll-out of a new product. While formulations vary between fountain and bottled beverages, all Sprite and cherry flavor options deliver delicious, thirst-quenching refreshment.

Visit www.Sprite.com to check local product availability and video’s featuring LeBron James, Lil Yachty and more!