The Extraordinary Story of How Diet Coke Came to Be: The Coca-Cola Company
The Rockettes perform at Diet Coke’s global premiere in July 1982.In the summer of 1980, a Coca-Cola planning manager named Jack Carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition – to introduce a “diet” version of Coca-Cola.Until that point, extending […]
Diet Coke Launches Into 2018 With Full Brand Restage in North America: The Coca-Cola Company
After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era.(And no, the one-and-only Diet Coke is not being reformulated. It continues to be available nationwide.)With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Company is re-energizing and modernizing Diet Coke […]
Diet Coke Is Getting a Major Overhaul With New Flavors as Sales Fall | Fortune
By PHIL WAHBA January 10, 2018 Diet Coke is getting a radically new look and some new flavors as Coca-Cola (KO, -0.37%) tries to stop long sales declines stemming from customers’ move away from artificially sweetened sodas.In the biggest change to Diet Coke since its launch in 1982, Coca-Cola said on Wednesday that the […]
Who Was the Coca-Cola Sprite Boy? | HuffPost
By Heather Taylor, Icon Researcher & Blogger at Advertising Week Source: Huffington Post If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite. However, in an M. Night Shyamalan-esque twist within the world of big brands, Sprite Boy had nothing […]
Watch: The Coca-Cola Company: Reducing Sugar and Calories to Fight Obesity
In 2014, the Alliance for a Healthier Generation, American Beverage Association (ABA) and the country’s top beverage companies announced a push to encourage greater interest in and access to lower- and no-calorie beverage options through the Balance Calories Initiative (BCI). The single-largest voluntary effort by an industry to help fight obesity aims to educate Americans about […]
Coke is (still) it … with consumers
Marketers spend millions of dollars on logo design. We [Ad Age] asked Morning Consult to find out whether consumers agree with their choices. But what happens if the best minds in design—or their clients, who make the final call—display a different sensibility than consumers? In custom online research for Ad Age, Morning Consult asked 1,296 brand […]
Istrouma High School in Baton Rouge, LA Chosen as a Recipient of the POWERADE Power Your School Award
Baton Rouge, LA — September 5, 2017 — High school athletics play a critical role in the physical and psychological development of young athletes, yet athletic programs across the country are being subjected to deep budget cuts, leaving many powerless. In response, POWERADE® is helping schools in need with the Power Your School program, which […]
“POWERADE Power Your School” – $2,000 awarded to Istrouma High School
Baton Rouge, LA — September, 2017 — High school athletics play a critical role in the physical and psychological development of young athletes, yet athletic programs across the country are being subjected to deep budget cuts, leaving many powerless. In response, POWERADE® is helping schools in need with the Power Your School program, which awards $1 […]
NEW FLAVORS! WANNA SPRITE CHERRY?
BRAND LAUNCHES TWO NEW DELICIOUS FLAVOR INNOVATIONS Sprite® Cherry and Sprite Cherry Zero™ available now nationwide After a number of successful limited-time flavor innovations, Sprite® is adding two new cherry-flavored products to its beverage portfolio. Today, Sprite® Cherry is hitting store shelves nationwide in a convenient, on-the-go 20-ounce PET bottle. The brand also is […]
REGISTER TO WIN! Walmart & Monster Energy Cooler Give-a-way
Brought to our valued consumers by Coca-Cola®, Walmart® and Monster Energy® If you live in Louisiana and are over 18 years of age … Register between 8/15 through 9/31 for your CHANCE TO WIN this refrigerated DORM Monster Energy® cooler! Custom Matte Black Shipping Cargo Design 1 Fixed Shelf Double-Paned Acrylic, Magnetic Door Closure […]
