Diet Coke Is Getting a Major Overhaul With New Flavors as Sales Fall | Fortune
By PHIL WAHBA January 10, 2018 Diet Coke is getting a radically new look and some new flavors as Coca-Cola (KO, -0.37%) tries to stop long sales declines stemming from customers’ move away from artificially sweetened sodas.In the biggest change to Diet Coke since its launch in 1982, Coca-Cola said on Wednesday that the […]
Coke sought to ‘spread some happiness’ in Athens with Hug Machine
Athens Coca-Cola, a sales center of Coca-Cola Bottling Company UNITED, Inc., was on the University of Georgia campus Wednesday and Thursday trading Coke products for hugs using the Coca-Cola Hug Machine. The Hug Machine looks like the average vending machine, but instead of buttons, there are sensors on the side and an invitation to “Hug Me.” […]
Celebrating WORLD’S FIRST 3D Robotic Sign in Times Square: The Coca-Cola Company
August, 2017, Coca-Cola unveiled a new six-story digital spectacular in Times Square featuring 1,760 independently moving LED screens, choreographed to the content on display – creating a multi-sensory experience for the 40 million people who pass through the busy Manhattan intersection each year. Full Story: Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in […]
NEW FLAVORS! WANNA SPRITE CHERRY?
BRAND LAUNCHES TWO NEW DELICIOUS FLAVOR INNOVATIONS Sprite® Cherry and Sprite Cherry Zero™ available now nationwide After a number of successful limited-time flavor innovations, Sprite® is adding two new cherry-flavored products to its beverage portfolio. Today, Sprite® Cherry is hitting store shelves nationwide in a convenient, on-the-go 20-ounce PET bottle. The brand also is […]
World’s Largest “Cheers” Record Set!
Original article on Coca-Cola Journey By: Journey Staff UPDATE AS OF SEPT. 21, 2015: Coca-Cola set a record for the “World’s Largest Cheers” last week through the creative use of the #ShareaCoke hashtag on Twitter, which instantly generated a special emoticon featuring a pair of clinking Coke bottles. Between 12 a.m. ET on Sept. 17 […]
SURGE is BACK … and in STORES!
The ‘90’s are calling, and they want their favorite citrus-flavored soda back. “Once word got out that SURGE™ was back, consumers were buying it by the case and sometimes driving hundreds of miles to find it,” said Brian Smith, regional director of marketing for Coca-Cola UNITED, one of two bottlers that participated in the three-month […]
