We want to share some EXCITING NEWS from Coca-Cola North America that includes UNITED associates from New Orleans Coca-Cola.
Last weekend, Coca-Cola North America launched a new communications campaign designed to tell the “local” Coca-Cola story and the good things we do that impact the communities where local Coca-Cola system bottlers operate and serve.
Coca-Cola UNITED and our New Orleans Coca-Cola associates in Louisiana were chosen to be featured in the campaign, which includes national television and print ads, as well as stories on social media and in local newspapers.
The Coca-Cola “Character Story,” as we refer to this campaign, is timed with the end of the company’s decade-long refranchising effort. It enables Coke to reintroduce The Company and its bottlers as leading employers, community partners and suppliers in communities across America.
The campaign kicked off last Sunday evening with a television ad during the Atlanta Falcons v. Green Bay Packers game. Associates from New Orleans Coca-Cola appear in this ad.
Going forward, The Company will be telling stories about the positive impact our 90,000 system associates have in the communities they serve.
The stories will also highlight the breadth of our extensive portfolio, which supports our transformation to become a true total beverage company.
Print ads appeared this week in national newspapers, such as the Wall Street Journal and USA Today, as well as in papers in local markets such as The Advocate in New Orleans. Of particular interest is the ad that ran in The (New Orleans) Advocate featuring our associates at New Orleans Coca-Cola.
We are very excited that The Company has decided to tell the “local Coca-Cola story” of our business and that our colleagues from New Orleans Coca-Cola were chosen to be a part of it.
I hope you enjoy these new ads and remember to “SHARE” (OUR) COKE STORIES with friends and family in our local communities … where we live, work, and serve.