In Auburn, Alabama, the single-stream recycling program is complete. The City of Auburn will continue in the program by engaging and educating residents, with the help of The Recycling Partnership.
“Now that the carts are out, our next goal is to make sure Auburn’s single-stream recycling program is as successful as possible, and a large part of that will be accomplished through educating residents,” said Tim Woody, the City of Auburn’s Environmental Services director. “Thanks to The Recycling Partnership, we have ample resources to effectively reach our customers in several different ways.”
With the approval of an agreement between the Auburn City Council and The Recycling Partnership, a $175,000 grant will be used in two phases. First phase will focus on engaging and educating new single-stream program participants and re-engaging longtime recyclers. The City will reach out through multiple platforms such as social media, cart tags, direct mailers, and other avenues to help inform citizens about what can and cannot go in single-stream recycling carts. Phase two, includes the purchase some 2,000 new carts and relevant educational materials. Also included in the partnership are in-kind services valued at $150,000.
“The Recycling Partnership, with support from Coca-Cola, will assist the City of Auburn with increasing recycling in the community by helping to provide recycling carts for Auburn residents that currently don’t have a cart,” said Jill Martin, The Recycling Partnership’s vice president of technical assistance. “In addition, we will help provide Auburn with education and outreach tools to encourage residents to participate in the program and recycle only the materials that should be recycled—all through a $175,000 grant.”
“Coca-Cola is proud to be partnering with the City of Auburn and The Recycling Partnership on such an important community-wide initiative with long-term impact,” said Allen Smoot, Deep South division director for Coca-Cola Bottling Company UNITED. “At Coca-Cola, our vision for a ‘world without waste’ is only possible in partnership with the cities and communities where we live and work, as well as with dedicated organizations like The Recycling Partnership.”
For more information about the City of Auburn’s single-stream recycling program, visit auburnalabama.org/garbage-and-recycling.
More on this story at Auburn News