Executive Leadership


Beeland Nielsen

Vice President, Commercial Capabilities and Chief Information Officer

Since January 2021, Beeland Nielsen has served as Vice President, Commercial Capabilities and Chief Information Officer. In this role Beeland is responsible for all Commercial Leadership and Capability functions, IT strategy, business solutions, and information technology. This includes On Premise Commercial Capability advancements, leading project development and implementation of go-to-market processes, strategic route planning, commercial capabilities, market execution measurement, and sales force automation.

Earlier in his career, Beeland served as the Retail Sales Manager in the Tennessee Valley Division where he also completed a comprehensive management training rotation. He has also served as Director of Commercial Leadership-Retail for Coca-Cola UNITED. This department also played an integral role in Coke One North America (CONA) deployments and the transition of acquisition territories. Prior to joining Coca-Cola UNITED in 2004, Beeland worked for Regions Bank as a management trainee and retail branch manager.

Beeland received his BA from The University of the South, Sewanee, in English Literature and later completed his Master of Business Administration at Vanderbilt University in 2010.

Beeland and his wife Grace, live in Birmingham, AL with their four children Elle, Claude, Frances, and Fox.