Executive Leadership

Susanne Hall web2

Susanne Hall

Senior Vice President and Chief Commercial Officer

Susanne Hall is Senior Vice President and Chief Commercial Officer for Coca-Cola Bottling Company UNITED, Inc., responsible for national retail sales, marketing, on premise, revenue growth management and eCommerce.

From January 2016 to August 2022, Susanne served as Vice President of the company’s West Region, based in Baton Rouge, Louisiana, where she led approximately 2,600 associates in 12 sales centers spanning most of the state of Louisiana and South Mississippi. She joined Coca-Cola UNITED in June 2015 as Vice President of Transition and Integration Planning, leading the company’s refranchising efforts.

Susanne has been with the Coca-Cola system since 1996. Prior to joining UNITED, she served as the Senior Vice President of Region Sales and Operations for Coca-Cola Refreshments, responsible for sales and field operations in 22 states along the East Coast, as well as the U.S. Virgin Islands. She also held several additional senior level positions in finance, category management, sales and operations. Her food and beverage industry experience also includes finance and accounting positions at Avery Island, La.-based McIlhenny Company (TABASCO®).

A graduate of the University of New Orleans with a bachelor’s degree in accounting, Susanne became a Certified Public Accountant in 1991 (currently non-participating). Her board experience includes The Louisiana Beverage Association (President), Louisiana Boys and Girls Club (BOD & Chair of Board Development), Baton Rouge Area Chamber (BOD and Executive Committee Member), Louisiana Art and Science Museum, Georgia C5, Alabama Bottlers Council, Georgia Chamber of Commerce and the Georgia Food Industry Association. In addition, she is a member of the Network of Executive Women (NEW).

A Louisiana native, Susanne resides in Atlanta with her husband Steve and their daughter Caroline.