Mike Suco is Senior Vice President and Chief Commercial Officer for Coca-Cola UNITED. Mike was recently promoted from the position of the Vice President of the East Region for Coca-Cola UNITED. He was responsible for sales and distribution within UNITED’s Georgia territory, which includes Athens, Augusta, Brunswick, Dublin, Gainesville, Lawrenceville, Macon, Metro Atlanta, Milledgeville, McRae, Savannah, Statesboro, Sylvester, and Waycross Georgia.
Mike began his career in the Coca-Cola System in 1996 as a Market Development Manager for The Coca-Cola Company. He was responsible for the relationship between multiple Coca-Cola Bottlers and The Coca-Cola Company. In 2000, Mike joined Birmingham based, privately held Coca-Cola Bottling Company UNITED as the Director of Marketing and Key Accounts. He and his team led the marketing efforts and managed all key account customer relationships for the Birmingham Division. In 2008, he was promoted to a corporate role as Director of Commercial Leadership – Retail, where his team implemented several key sales capability initiatives. These included the Go-To-Market process, Right Execution Daily, Sales Force Automation, and DSD Delivery. This team also played a leadership role in the development of the Coke One North America (CONA) platform as part of the new territory expansions.
Prior to accepting the role of East Region Vice President, Mike served as Corporate Vice President-Operational Marketing and Commercial Leadership. Mike worked closely with the three UNITED region marketing teams and The Coca-Cola Company. Together, they developed and implemented channel, category, and brand strategies relevant to UNITED’s customers and consumers. Additionally, he and his team were responsible for Coca-Cola UNITED’s sales capabilities to include tools, technology, and processes that enabled the front-line sales organization.
After graduating from Jacksonville State University with a B.S. in Business Administration, Mike joined The Ernest and Julio Gallo Winery in 1991. He began in their distributor network in Ft. Myers, Florida as a front-line merchandiser and salesperson. He progressed to District Sales Manager, Field Marketing Manager, Area Manager, and State Manager over his 5-year career.
Mike’s community and board affiliations include Oglethorpe University Trustee, Fernbank Museum of Natural History Trustee, Georgia Beverage Association Board, Hispanic Business Council-Past President, Fiesta-Hispanic Cultural Festival- Past President, YMCA of Greater Birmingham- Corporate Board, Petroleum and Convenience Marketers of Alabama-Associate Board and Past President and The Boy Scouts of America.
Mike enjoys competing in marathons, triathlons, and playing golf. He, his wife Shelley, and two children, Bella and Michael Jr., reside in Milton, Georgia.