Executive Leadership

Conrad Rafield for web

Conrad W. Rafield III

Chairman of the Board

Conrad Rafield III was named Chairman of Coca-Coca Bottling Company United, Inc.’s Board of Directors in April 2023. He is the longest serving director at Coca-Coca UNITED, having joined the board in 1979.

A native of Birmingham, Alabama, Rafield is president/owner of Rafield Investment Company and a founding partner and shareholder of Red Mountain Entertainment, a Live Nation Company.

Rafield attended The University of Alabama in Tuscaloosa and earned a bachelor’s degree from the University of Alabama at Birmingham. He is passionate about civic and community involvement and has held leadership roles at United Cerebral Palsy of Greater Birmingham (now United Ability) and Magic Moments. In addition, he has served on the boards of the American Sports Medicine Institute, Baptist Hospital Foundation, Glenwood Mental Health, the President’s Advisory Council of Birmingham-Southern College and the President’s Cabinet of The University of Alabama.

Rafield and his wife, Peggy, reside in Birmingham and have three children and five grandchildren.

Coca-Cola UNITED is the second largest privately held Coca-Cola bottler in North America, the third largest bottler of Coca-Cola products in the U.S., and one of the largest privately held companies in Alabama.

Today, Coca-Cola UNITED has more than 10,000 associates located in more than 50 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises within the Coca-Cola UNITED family include Chattanooga, the world’s first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola system; and Columbus, Georgia, development site of the original Coca-Cola formula.