John Sherman is President and CEO of Coca-Cola Bottling Company UNITED, the third largest bottler of Coca Cola products in the United States, employing some 5,000 employees in Alabama, Louisiana, Mississippi, Georgia, Florida, South Carolina and Tennessee. John has been with the Coca-Cola system for almost four decades.
He began his career in 1979 as a part-time Clerk in the accounting department of Atlanta Coca-Cola Bottling Company (part of Coca Cola Enterprises – CCE) while enrolled at Georgia Tech. He advanced to positions of Department Manager, Cold Drink Manager, Home Market Sales Manager and Sales Center Manager for the Atlanta market. In 1987, John was promoted to Region Manager, responsible for CCE’s Alabama and South Georgia bottling franchises.
In 1990, Sherman joined Birmingham, AL-based, privately held Coca-Cola Bottling Company UNITED, Inc., as Director of Marketing for the East Region, based in Augusta, GA. In 1993, he moved to Birmingham as Central Region President, responsible for the Birmingham and Chattanooga, TN, market territories. In 1999, Georgia and South Carolina were added to his responsibility, and he was named a Corporate Vice President and President of the newly-formed East Region, which included Birmingham, Carbon Hill, and Cullman in Alabama; Chattanooga, Tennessee; Augusta, Brunswick, McRae, Milledgeville, Savannah, Statesboro, and Waycross in Georgia; and Spartanburg, South Carolina.
In 2013, amid a major territory expansion, John was named Corporate Senior Vice President and Chief Commercial Officer, responsible for leading the reorganization of Coca-Cola UNITED’s legacy operating units and overseeing the transition and integration of all new franchise operations, current and future. In this role, he was also responsible for Commercial Leadership, Operational Marketing, and Customer and Revenue Management across Coca-Cola UNITED. In April 2016, John became President and CEO.
John has held executive roles within the beverage industry including President of the Alabama Soft Drink Association (now Alabama Beverage Association) for an unprecedented two consecutive terms, from 1999 to 2005. He has served on the organization’s Executive Committee since 1993 and, in 2005, received the Alabama Beverage Association’s Distinguished Service Award – the highest honor bestowed by the state’s soft drink industry. He is also on the Board of the Dr. Pepper Bottlers Association.
In the community, John serves on the Board of Advisors of the Brock School of Business at Samford University, and on the Board of Directors of both the Alabama Sports Hall of Fame and St. Vincent’s Foundation.
John is a member of Greystone & Shoal Creek golf clubs in Birmingham, as well as the Augusta Country Club in Augusta, Georgia. His hobbies include golf and hunting, and he is a member of Briarwood Presbyterian Church. John and his wife of 38 years, Terry, have three grown sons, Jack, Bobby, and Keith, and delight in their four grandchildren.