Historic Coca-Cola Sign will light up life again in Baton Rouge

On April 15th in the heart of Downtown Baton Rouge, the historic neon Coca-Cola sign will again light up life happening below it on the corner of Third Street and Florida Boulevard!


Following “Friday’s Live After Five” concert featuring David Borne,  Mayor Holden, City of Baton Rouge, will ceremoniously lead in re-lighting the one of a kind, neon Coca-Cola sign that has adorned downtown Baton Rouge since 1950.

Baton Rouge Coca-Cola sign Third Street 1950

The neon Coca-Cola sign, now one of it’s kind in the United States, has been a constant resident above the corner of Third Street and Florida Boulevard in the heart of Baton Rouge, Louisiana since the 1950’s; when it lit the life below from atop the local drugstore.  In 2002, under agreement with the Downtown Business Association, owners Elvin and Joycelynn Richoux donated the icon to the Arts Council of Baton Rouge.


For many years, the efforts to maintain integrity of the sign were implemented.  However, to ensure the longevity of this historical icon, it had become necessary that a complete restoration and electrical modernization should occur.  In May of 2014, Coca-Cola completed a $20,000 restoration of the one of a kind, historical icon.

Baton Rouge Coca-Cola sign Third Street 2015 RestoredIn 2015, the Baton Rouge Area Foundation, Arts Council of Greater Baton Rouge and Coca-Cola worked together to reach an agreement to ensure the neon Coca-Cola sign would continue to light life happening in the heart of downtown Baton Rouge for many years to come.

Melanie Clark is Director of Marketing for the West Region at Baton Rouge Coca-Cola, headquarters for the West Region of Coca-Cola Bottling Company UNITED.   “Since it’s founding in 1906, Baton Rouge Coca-Cola and our associates have been actively engaged in the health, development and progression of the communities where we live and serve,” said Melanie. “The sign gives cause to pause and reflect on our history and applaud 66 years of collective efforts for progression that the city is experiencing today,” said Mrs. Clark.  It’s a privilege to be a part of the collective efforts to preserve a piece of the rich history here in Baton Rouge.”

Come join the fun in Downtown Baton Rouge, Louisiana April 15, 2016!

More info about “Live at Five”