The McDonald’s Magic City Classic presented by Coca-Cola
The McDonald’s Magic City Classic presented by Coca-Cola brings fans and celebrities from around the country to watch as Alabama State University and Alabama A&M University compete for a potential spot in the SWAC Championship. This year, the Magic City Classic enjoyed its 75th Anniversary and the many events leading up to this historic and celebrated event.
McDonald’s signed on as title sponsor of the main event and continued in their title sponsorship of the McDonald’s Magic City Classic parade. This year’s parade was broadcast live on in Birmingham on WBRC Fox6 and Bounce TV as well as in Huntsville, Montgomery, and Dothan. Thanks to McDonald’s for their continued and additional support this year to make MCC a huge success!
“McDonald’s is proud to have been the 2016 title sponsor of the McDonald’s Magic City Classic in its 75th Anniversary year and to continue our exclusive title sponsor for the McDonald’s Magic City Classic Parade for more than ten years now,” said Larry Thornton of McDonald’s. “We are fortunate to add yet another year to a long tradition of supporting the largest HBCU Classic in the nation. We have already enjoyed an inseparable partnership and event success for more than fifty years with great partners such as Coca-Cola. This year was no exception.”
This historic event is a highly anticipated time for alumni to revisit and catch up, families to enjoy quality entertainment and outdoor festivities, friends and neighbors to enjoy making memories, and so much more. In addition to great times and memories, the event is getting bigger and better every year, and attendance continues to rise. The Greater Birmingham Convention and Visitors Bureau reported the 2015 Classic had an economic impact of more than $18 million. Attendance for last year’s event was over 63,000. Gene Hallman, whose Bruno Event Team has managed the Classic since 2000, reports 2016 has set a record high attendance of 70,813! Cheers for a successful 75th Magic City Classic event in Birmingham, Alabama!
Check out other EVENTS in conjunction with the nation’s largest HBCU football rivalry in the southeast, the Magic City Classic!