West Point Team Raising the Bar in Community Service

Team West Point

On March 3rd of this year, a deadly EF4 tornado swept through Beauregard, AL, a community in our Deep South Region. The violent, mile-wide tornado produced widespread, catastrophic damage. Dozens of homes, belonging to rural community members in our Deep South Region, were reduced to rubble and empty lots. The tornado that devastated Beauregard was the biggest storm to strike America since 2013.

Brianne Gilbreath, Executive Administrative Assistant to Bo Taylor, VP Central Region
PowerAde…a key factor to any building project!











With tool belts fastened and hammers in hand, West Point Sales Center management team (in partnership with Chattahoochee Fuller Center), set out to help rebuild at least one Beauregard residence on October 1st. Along with able bodied laborers, pallets of drinks were donated to keep the volunteer work force hydrated in the sweltering, southern heat. The temperature was in the upper 90’s as Coca Cola’s dedicated volunteers scaled ladders and hauled lumber.

Greg White, Manager, Key Accounts, West Point
Terry Church, Field Service Supervisor, Columbus











Team West Point raised walls, tacked in insulation and installed a roof top, among other construction tasks to rebuild a home lost by a community member in the storm in March.

Allen Smoot, Deep South Division Director and Kim Roberts, Chattahoochee Fuller Center


“It was one of the most physically demanding projects I’ve ever worked on but also one of the most fulfilling experiences, helping our customers and neighbors affected by that devasting storm” said Sales Center Manager Allen Buffington.

This project is part of a global initiative by the Hallmark Channel, called “Hometown Christmas.” The initiative, set to build 15 homes in Beauregard, along with many others elsewhere, is to bring the best of the holiday season to communities who need it most, according to a Hallmark spokesperson.



From left: Patti Lunsford, West Point Office Manager; Brianne Gilbreath, EA to Bo Taylor; Barbara Duncan, Beauregard volunteer



In addition to airing the houses reveal, Hallmark will serve a holiday meal for the Beauregard community “in the heart of the town” at Providence Baptist Church, a spokesperson said. The network will also will plant a living Christmas tree and bring Santa Claus to give toys to local children.




Prayer Board


Additionally, the church will host a program and performance by the church choir. “It is a true Hometown Christmas and a chance to bring help and hope this holiday season to the people in Beauregard,” spokesperson Pam Slay said.