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Coke is (still) it … with consumers

Coke is (still) it … with consumers

  Marketers spend millions of dollars on logo design. We [Ad Age]  asked Morning Consult to find out whether consumers agree with their choices. But what happens if the best minds in design—or their clients, who make the final call—display a different sensibility than consumers? In custom online research for Ad Age, Morning Consult asked 1,296 brand […]